How Articles Build Trust With Your Buyers - part 1
by Brian Cotsen

A beginners guide to the value of writing original website content and how it can help to build confidence and trust with your potential buyers.

 

 

 

• Does content & quantity = Quality ?
• Readers are more skeptical these days.
• Do your homework and be an expert in your field.

 

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Does Content and Quantity = Quality?

If there's one thing that we can agree on it's that there's no shortage of information to be found on the net.

There's more than enough to keep you busy reading for years to come!

 

But content and quantity don't necessarily = quality.

When you write your content for your web pages, on-line articles, blogs or newsletters what is it you're trying to achieve?

Well, appeal to the reader... convince them to buy, sign-up or respond in some way.

If you're running a business or even a community website, you want your visitors to have a good experience as they read stuff on your website... well don't you?

Readers are more skeptical these days!

Because they've got used to the internet being used as one big sales pitch - adverts wink, pop and blink at them, messages pop up or shout from their speakers, emails bombard them.

Is it any wonder that it appears, to the web surfer, that they are seen as just another potential 'buck' - an income source?

This is bad because those readers, even if they actually seek your information, will approach with caution:

• Wary that you are only trying to reach into their pockets.
• That you couldn't possibly be offering impartial advice or a balanced view - that you've got an agenda.
• That you won't give them something for nothing (and in truth why should you?)

My experience on www.property-coach.co.uk, when I began promoting my free 10 part course, was that I regularly got emails asking:

• Why did I give away this information for nothing?
• Some people were genuinely hostile at first saying that I must be doing something with their emails, as I couldn't possibly give away this advice for no reason.

Truth was I was aiming to build confidence and trust in my brand and my advice.

Now on the whole it works, however you'll always get a few people who are so skeptical that they look a gift horse in the mouth.

So back to you and your articles

Quality counts - do your homework & be an expert in your field.

when writing, on what ever subject, do your homework. If you're found to be inaccurate or careless with your facts & figures, you'll do exactly the opposite of what you are aiming to do - build your visitors confidence & trust.

By showing how knowledgeable you you'll show that you are an expert in your field and visitors will look to you for advice and take your affiliate recommendation or buy your products.

Quality counts - do your homework & be an Expert in your field.

Read part two of How Articles Build Trust

Are you looking for well crafted, ready written, keyword rich content? Take a look at my review of Private Label Rights (PLR) content sites that offer you unique content ready to copy and paste into your website.

Enjoy your article writing.

Regards

Brian

Author Bio
Brian Cotsen writes articles & reviews tools to help you succeed with your website or online internet affiliate marketing. Visit http://www.simplewebsitemarketing.com

 

Keywords used in this article: articles build trust, good website content, writing good content, good web page content, good content for web pages, content for web pages, content for websites,

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Related articles:

• How to write headlines that get your articles read - part 1
• How to write articles that get back links
• How to write good website content that converts visitors to 'action takers'.
• Do your customers trust you? How articles build trust with your visitors.

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Article copyright Brian Cotsen - www.simplewebsitemarketing.com 2007