How Articles Build Trust With Your Buyers - part 2
by Brian Cotsen

In part 1 we looked at

Does content & quantity = Quality ?

Readers are more skeptical these days.

Do your homework and be an expert in your field.

 

• Get on your customers wavelength and solve their problems.
• Keep in contact with your customers.
• Prime your customers - give away valuable information.
• Lets sum it up.
• To conclude.

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Get on to your customers wavelength and solve their problems.

If you show that you know what they are worrying about most and then solve their problem for them then you will win their trust.
How many of you out there searched for 'how to write good articles' or 'how to win the trust of your visitors' or ' how to be seen as an expert in your field'?

Well you were looking for solutions to your problems... if I managed to answer that problem... will you come and look again? I bet you will.

Why does this work? Because you are seen to be on your customers wavelength by seeing their point of view.... more trust.

But how do you know what they want to know?

Read forums & message boards - You'll learn lots about what issues matter most to your customers. You could even post a reply and direct them to your website for more information.

Take note of emails you receive - Have a submission form where you actively ask visitors to ask you questions.

Keep up with the latest trends in your industry, maybe read the most current magazines that your industry publishes e.g. 'Revenue Today' for affiliate marketers.

Get on to your customers wavelength and solve their problems.

Keep in contact with your customers.

By showing that you are contactable and answering in person by email, telephone etc Your visitors see you as a real person. Ensuring that your customers know that they can contact you and feel that you are there to help them generates.. you guessed it... more trust

Always respond to an enquiry within one working day - use auto emailing or autoresponders to ensure that your visitors know that their email has been received.

Keep in contact with your customers.

Prime your customers - Give away valuable information

Free articles from your website, interesting and informative weekly/ monthly newsletter, mini courses, weekly hints & tips or the first two chapters of your latest ebook.

By doing so you'll be priming your potential customers, they will begin to feel confident and comfortable towards you, they will begin to learn about what you have to offer, they will look forward to receiving the next interesting installment... they will want more!

By doing all of this they will know that you offer valuable, high quality & interesting content.

By doing this they will be thinking "if the free stuff is this good imagine the sort of advice I will be getting when I pay for it"

Prime your customers - Give away valuable information

So lets sum it all up

• Gain those visitors, your potential customers, trust.
• Understand your customers issues, problems, worries or needs - answer them.
• Ask for their views, ideas, comments and responses - this is free market research of a highly targeted nature... it's gold dust!
• Keep in contact with your customers and show them you are a real person who can be trusted. Make sure that you respond to them promptly... build that trust.
• Prime your customers by giving away valuable information and asking nothing in return (except for their email address).

To conclude.

Trust is what finally converts a potential buyer into a real customer

Take every step to gain & keep those potential customers trust.

If they need help in the future, they'll be looking to you.

And remember ... Word of mouth is the best form of advertising... and the cheapest! Those customers know other potential customers... what better advertising than to have a satisfied customer recommend you to another potential customer looking for someone that they can trust.

Get your customers to be your ambassadors too.

Are you looking for well crafted, ready written, keyword rich content? Take a look at my review of Private Label Rights (PLR) content sites that offer you unique content ready to copy and paste into your website.

Enjoy your article writing.

Regards

Brian

Authors Bio
Brian Cotsen writes articles & reviews tools to help you succeed with your website or online internet affiliate marketing. Visit http://www.simplewebsitemarketing.com

 

Keywords Used in this article: articles build trust,

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Related articles:

• How to write headlines that get your articles read - part 1
• How to write articles that get back links
• How to write good website content that converts visitors to 'action takers'.
• Do your customers trust you? How articles build trust with your visitors.

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Article copyright Brian Cotsen - www.simplewebsitemarketing.com 2007