Good Website Content - Your most valuable online asset - part 1
by Brian Cotsen

Writing good website content is something we all need to focus on.

Whatever style of website you run, good website content effects your rate of success on line.

Lets take a look at why this is.

 

• What do you want to achieve?
• Getting visitors to take action.
• Visitors scan.
• Visitors use the 'F' movement.
• Visitors are impatient.
• Keyword = content!
• Keep it focused

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What do you want to achieve?

• Why does your business website exist?
• What do you want visitors to do when they land on your website?

If you answered "to impress people" or "for fun" then you may have the wrong attitude towards your on line business website.

If you answered "to turn my visitors into customers" then you're spot on.

Good website content is all about turning those curious website visitors into feverish customers. Ones that buy, sign-up, click through your affiliate links/ adsense or what ever it is that you want them to do.

Good website content gets those visitors to TAKE ACTION

Getting visitors to your website is one problem... once they're there, getting them to 'take action' is quite another.

Website browsers read and react quite differently to written words presented to them on the screen to those in a brochure or magazine.

Good website content is created by understanding the way humans read off a computer screen. Understand this and you can win them over and achieve your goals...get them to take a desired action!

Visitors Scan

Good website content writers know that visitors quickly scan the screen to find key bits of information. They don't read every word.

• Use subheadings for impact, to draw attention to the main point of the following paragraph.
• Use bulleted lists to deliver information in small chunks.
• Avoid mixing figures and words e.g. It was found that 357, 000, that's 78%, of all visitors to London said the Tower of London was the best attraction. Better to have said "Most visitors voted 'The Tower' their 'top' attraction" - See how much more punchy that was.

Visitors use the 'F' movement

• Visitors scan the top & left column first, then move across to the right.
• Most read or noticed - Top left section.
• Least read or noticed - Bottom right.
• Put important content or sign-ups 'top left' of the page.

Visitors are impatient - Good website content is:

Brief.... enough said?

Don't use long words, flowery language or rambling sentences - you'll loose your audience because they loose concentration.

Keyword Rich

Good website content is 'Keyword focused'
Every page of your website should be built using a keyword... right? Good website content starts with your keywords, the ones that those visitors used in the search to find you. Using those same keywords will help you to connect with those visitors - empathise with them.

• Don't over use the keyword, it will disrupt the flow of your text.
• Aim for a density of 3-5% use.
• Find variations that use the keywords in different combinations.

Keep it focused'

One idea per page

• Website visitors will only focus on one new idea per page - keep it focused'

Read the second part of this article

Are you looking for well crafted, ready written, keyword rich content? Take a look at my review of Private Label Rights (PLR) content sites that offer you unique content ready to copy and paste into your website.

Enjoy writing your good website content that your visitors will enjoy reading.

Brian

Author Bio
Brian Cotsen writes articles & reviews tools to help you succeed with your website or online internet affiliate marketing. Visit http://www.simplewebsitemarketing.com

 

Keywords used in this article: good website content, writing good content, good web page content, good content for web pages, content for web pages, content for websites,

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Related articles:

• How to write headlines that get your articles read - part 1
• How to write articles that get back links
• How to write good website content that converts visitors to 'action takers'.
• Do your customers trust you? How articles build trust with your visitors.

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Article copyright Brian Cotsen - www.simplewebsitemarketing.com 2007