Website Consultation Services

Sooner or later, unless of course you're a web design and marketing guru, you'll need the help of a web consultant.

Now this isn't a bad thing, often realising the fact is the best thing you can do for your business since a good consultant should know all the tricks of the trade and could actually save you money in the long run.

 

What sort of website issue or problem do you need to solve?

 

 

Simple Website Marketing offers you straight forward, realistic solutions and advice to your website issues whether you're looking for help with:

• Increasing your website's position in the search engine results.
• Improving your marketing return on investment/ ROI i.e. getting more from your online pay-per-click/ PPC advertising.
• Understanding how to make the most of this powerful marketing tool, your Website.
• Increasing the conversion of visitors to customers on your website.

 

Unlike so many who claim to understand what it's like being a small business, we do.

 

We've run our own off-line businesses so we understand the stresses and strains of needing to build and run successful websites that get results, while still running a business.

Our core aim is to give you the skills and understanding to take control of your website and understand how you or your service provider can make the improvements that you need to create a successfully performing website.

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Search Engine Optimisation & Marketing:

Appearing in the search results without paying to be there

 

Search Engine Optimisation Services

Most businesses, that have an online presence, find themselves in a highly competitive local as well as global marketplace.

The internet has given companies, of every size, the opportunity to compete on an even footing. The smallest of operations can compete, with their much larger rivals, and win customers in the process. What both large and small businesses share is the ability to reach their target market through the power of the internet and, supported by an effective internet marketing strategy, the small guys can out perform the larger by having a great internet presence and marketing campaign.

Unfortunately these days it's not enough to just build a website and submit it to the search engines and expect visitors to flood in.

All websites compete to be seen by their target market, the competition being stiffest on the search engine results. Any website that makes it to page 1 of the results has a 1000% more chance of being chosen by their target market to those on page 3.

 

Being on page 1, rightly or wrongly, gives a credibility to any company competing for the same customers.

 

Achieving a good ranking on page 1 requires more that just an attractive website, it requires a website that has been optimised for the search engines.

If you're looking for help optimising your website or you want to learn the skills to do it yourself then take a look at the search engine optimisation training & services that Simple Website marketing can offer your business, big or small.

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Pay-Per-Click and Contextual advertising:

Focused Internet Marketing

 

 

Pay-Per-Click Marketing Services

Sometimes you need to consider other forms of marketing than just those of the 'Natural' or 'Organic' search engine results.

Perhaps:

• You're a new business with a new website that hasn't climbed the search engine ranks yet, but you need customers.... now!
• Maybe you're an established business but you want to test the waters in a new market and want to aim your product or services at a specific audience.
• Perhaps you want to try 'image' marketing or even 'small videos' to help increase your online presence or brand.

Then you might well be considering Pay-Per-Click (PPC) or 'Contextual' advertising to reach your target market.

Google, Yahoo, MSN and many more search engines offer their own forms of pay-per-click (PPC) advertising that help you to have a page 1 screen presence from day 1.

Get it right and you can have an extremely successful and incredibly cost effective online advertising campaign that not only generates highly targeted traffic to your website, by attracting only those who are genuinely interested, but also high quality traffic that are ready to get their wallets out or sign up.

Get it wrong and you could end up spending hundreds or even thousands on unwanted 'clicks' that generate a very poor return on investment/ ROI.

 

Understanding the pay-per-click marketing systems is vital.

 

Simple Website Marketing offer you their 'Pay-Per-Click' contextual advertising service to help you quickly understand:

• How this form of advertising works
• How it differs from the natural search engine results.
• How to set-up a campaign.
• How to write adverts.
• How to choose keywords/ key phrases.
• How to manage your account and analyse the results.

The great thing is that whether you have complete control over your website or none at all, anyone can run their own 'Pay-Per-Click' contextual advertising campaign for their website and generate instant, high quality traffic overnight.

Read more about Simple Website Marketing's Pay-Per-Click internet marketing services

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Improving Website Effectiveness, Performance & Visitor Usability:

Turning Visitors Into 'Action Takers'

 

Website Effectiveness, Performance & Usability Optimisation Services

What's your aim?

• Increase customers.
• Increase repeat visits.
• Increase membership.

What ever it is, customers who land on your website are not necessarily going to take action.

All too often customers 'land', 'skim read' and 'bounce' (that's leave your website in human speak) never to return.

If you're not offering those valuable visitors what they came to your website for, then all your time, effort and money are being wasted.

 

The 3 aims of all good internet marketing campaigns are to focus on achieving:

• High visibility to your target market audience.
• Highly usable and navigable experience once you have attracted your visitors.
• Highly effective web pages that encourage the visitor to 'take action' once there.

 

Any campaign that effectively masters all three will attain a stream of high quality, highly profitable visitors that convert to 'buyers', 'new members' or 'repeat visitors'.

Creating effective web pages requires the skill of a designer but also an understanding of how humans use the internet. Don't make the mistake of thinking that the internet is nothing more than an online 'brochure' or 'catalogue' ... it's not.

Take a look at website effectiveness, performance & usability optimisation services to help you craft web pages that generate higher returns on investment by compelling those visitors to take action.

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Still not sure what services you need?

Contact us now using the on-screen form or call to have a chat 07941 22 75 96