Website Articles & Advice To Build Your Website Business

Here you'll find an ever growing library of great articles written on every subject related to building up your website, developing your online business, increasing your search engine marketing and ideas on new ways to increase your on-line income.

 

 

Need some articles for your own website? Like what you see? Help yourself .....

All I ask is that you respect my re-print guidelines (please read first before you use any copy or articles). I take copyright issues very seriously.

 

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The Main Categories: (click on any line to jump to that category)

Adwords & Pay-per-click (PPC) Marketing

Adsense & Yahoo Search Marketing - Making money from your website

Affiliate marketing & selling.

Audio & video for websites.

Autoresponders & follow-up email marketing campaigns.

Automating emails and newsletter campaigns.

Beginners guide to ...

Building great websites.

Content - Finding, writing & submitting good website content.

Creating your own products.

Ebooks & Ebook Covers - All about creating and marketing your own products

E-commerce - shopping baskets, buttons & download software.

Links, link building & link exchange.

Making money on-line & ideas to make an online income

Organising your online business - Content, password & online management

Pay per click marketing - Understanding PPC marketing

Search engine optimization (SEO) - Creating websites that search engines love

Search engine marketing (SEM) - Creating websites that convert visitors to buyers

Shopping baskets, buttons & carts - Online merchant tools

Transactions online - Taking money for goods & services.

Usability - Developing websites that visitors find easy & fun to use

Videos on websites - Putting clips & movies on your website

Website building - How to plan and build great websites

Writing for websites & web pages - Creating great website content

 

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Adwords & Pay-per-click Marketing

 

• Understanding Pay-Per-Click & Adwords - If you're new to website promotion then you may well be considering using Pay-Per-Click advertising. And with good reason, over the last few years this clever new form of advertising has gained a reputation for being highly targeted and highly cost effective... after all what other form of advertising do you pay for only after your customers have contacted you? ... read the full article

Adsense, Miva & Yahoo - Monetizing Your Website

 

• Which Sites Generate The Best Incomes With Adsense & PPC Ads? - When you are considering whether to put adverts on your website as a way of generating income, it's important to know when websites lend themselves to PPC ads and when they don't ... read more

 

Affiliate marketing & selling

 

• Top 10 reasons to become an affiliate. - By Rosalind Gardner. Her book title 'How I Made Over $400,000 In One Year Selling Other Peoples Stuff' really tells you all you need to know why you should become an affiliate yourself. But it's not just about the money as Rosalind tells you ... read more.
• Are you getting bad advice? - By Rosalind Gardner. For someone who give spot on good advice, this article is very worth reading. There is nothing worse than spending money and time taking bad advice from unscrupulous or just incompetent people. Read Rosalind's guide to choosing sweet peaches rather than sour plums when you are looking for good internet advice ... read more
• How to choose the right online business? - If you spent an afternoon or longer surfing the internet for a great business model that will begin to make you some money or better still create a whole new income for you, then you will have come across a hundred different techniques, methods, theories and ideas to set up your income earning website business. But not every business is the right one for you. Learn how to choose the right online business for success... read more
• Meat & potatoes of an affiliate diet - using sales pages to increase conversions. Get a flood of visitors to your website, show them the products and see the cash come rolling in.... if only it were that simple. Truth is that you need to get those visitors to click the link and visit the products website before you can start counting the money. Read how to create great sales pages that command the click ... read more
• A Beginners Guide To Starting Your Own Super Profitable Online Business - Part 1 & 2 - We all go on holiday to the same place. We all wear the same clothes. We all eat the same food. Of course we don't. That's why you need to carefully consider which is the right online business for you. Find out more ... read more
• Affiliate website tools that every business needs to succeed - Of course you can write and send every email individually, write and post every article to each individual article site, hand code and craft every web page for your websites... but you'll never be as successful as those internet affiliate businesses that have learnt to use the tools that speed up the processes and increase you revenue stream. Learn which tools you need to succeed in the affiliate business... read more

 

Audio & video for websites

 

• 7 Reasons to put audio onto your website - The internet is evolving, fast! Now more than at any time in the past, you need to think about improving your visitors website experience. We take a look at 7 reasons why you should consider putting audio onto your website ... read more

Autoresponders & follow-up email marketing campaigns.

 

• What are autoresponders? - A beginners guide to autoresponders and follow-up email marketing campaigns. Find out how this simple website tool can help to build a loyal following of return visitors that you can market to and turn into paying customers who buy again and again... read more
• The 8 questions you must ask when choosing an autoresponder? - There are many Autoresponders out there but how do you know if you've made the right choice? Don't worry, find out the key ingredients that you must look for in an autoresponder, for success... read more

• How to plan an Opt-In email marketing campaign - Want to know what using an autoresponder is like? Read a case study of planning and setting up a 'follow-up email marketing campaign'... read more.
• Do your potential customers forget about you? - by Tom Kultzer. All marketing gurus will tell you that winning a new visitor is ten times more difficult and costly to retaining a current one. Find out how you can stop those hard won and valuable customers from leaving your website, never to return... read more
• E-mail deliverability tips - how to make sure your message gets through. If you've spent time building your list from your successful newsletter, free course, weekly tips campaign then make sure that when you want to send out a targeted email offering your latest goods, services or recommendations for a great affiliate product, that it gets through to your eager, loyal readers. Make sure that your email aren't hitting their spam disposal unit ... read more
• Spam - Where it came from and how to escape it. - If only this spam was as tasty as the stuff you get with egg & chips! But do you know where it first came from and how to deal with it once it arrives... as it surely will if you're running a successful internet business... read more
• OPT-in Is NOT An OPTion by Rosalind Gardner - How using an opt-in mailing list is essential to the success of any online business.

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Beginners guide to...

 

• Adwords & Pay-Per-Click Contextual Advertising - If you're new to website promotion then you may well be considering using Pay-Per-Click advertising. And with good reason, over the last few years this clever new form of advertising has gained a reputation for being highly targeted and highly cost effective... after all what other form of advertising to you pay for only after your customers have contacted you? ... read the full article
• Autoresponders & Follow Up Email Marketing - You've spent time and effort, and probably good money too, on getting your website listed high in the search engines and in front of thousands of pairs of web surfers eyes... Great! But what happens once they have seen your website and left... Will they remember to come back? That's where autoresponders can help you... read more
• A Beginners Guide To Starting Your Own Super Profitable Online Business - Part 1 & 2 - We all go on holiday to the same place. We all wear the same clothes. We all eat the same food. Of course we don't. That's why you need to carefully consider which is the right online business for you. Find out more ... read more
• Top 10 reasons to become an affiliate. - By Rosalind Gardner. Her book title 'How I Made Over $400,000 In One Year Selling Other Peoples Stuff' really tells you all you need to know why you should become an affiliate yourself. But it's not just about the money as Rosalind tells you ... read more.
• What is Search Engine Optimisation - A beginners guide - Search Engine Optimisation or SEO as it is often shortened to is the process of preparing a website so that it scores well with the search engines and thus appears high up in the search engine results. But what do you need to do to win the search engine optimisation game? ... read more

Building great websites

 

 

Content - Finding, writing & submitting good website content

 

• How articles build trust with your buyers - Part 1 & 2 - Long, long ago in a far off land website visitors would believe everything they read on the internet... but those days are long gone and in the age of 'Spam' & 'Scams' the new internet savvy surfer needs more than a nice picture and some well chosen keywords to be convinced that your website is one that they can trust. Find out how you can build trust with your website visitors that make them want to buy from you again and again...read more
• How to write articles to generate high quality 'back links' - We all know how valuable good quality links back to your website are. Not just to boost your Search Engine Ranking... though that's important. But also as a great source of incoming visitors to your website. Find out how you can write articles that other websites want to post on their pages and link back to yours.... read more
• How to write headlines - Headline writing that gets your article read- part 1 - A great headline can make or break the rest of the web page. Learn the techniques to writing attention grabbing headlines, whoever your web page readers are... your customers, your competitors or those all important search engine robots ... read more
• How to write headlines - Headline writing that gets your article read - part 2 - Learn more about how great headlines compel your website visitors to read on whether it's the heading on the page, the teaser before the 'click here' or the line that appears on googles search results ... read more
• How to write good website content that keeps your visitors reading - part 1 - The most important part of any website is the content on the page. It doesn't matter how pretty the colour scheme, how clever the heading or how snazzy the visuals, if there is no valuable content for those human or robot visitors to read then you may have lots of traffic but your bounce rate will be sky high ... read more
• How to write good website content that keeps your visitors reading - part 2

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Creating your own products

 

Ebooks & Ebook Covers - All about creating and marketing your own products

 

E-commerce - shopping baskets, buttons & download software

 

Links, link building & link exchange

 

• The Benefits Of Building Inbound Links To Your Website - To get right to the point. Building good quality inbound links is arguably one of the best things you can do for your website or internet business. Not only do you get more human visitors following those links to your website but the search engines pay attention as well ... read more.

Making money on line

 

• How to choose your online business - Part 1 - Some simple questions to ask yourself to help you decide on the right on line business for you... read more
• How to choose your online business - Part 2 - Some well tried and tested ways of making serious incomes from online businesses... read more
• New to internet marketing? Feeling discouraged? Let me give you some hope! - Feeling frustrated by your lack of success? Feeling that you can't find an internet marketing business niche that fits your skills? Feeling like you're being left behind while others 'Make it Big' with their online marketing business? If you answered yes to any of these... then this article is here to give you hope and assurance that you can make it in an online internet marketing business ... read more

Organising your online business

 

 

Pay Per Click Marketing

 

• What is Pay Per Click or Contextual Advertising? - If you're new to website promotion then you may well be considering using Pay-Per-Click advertising. And with good reason, over the last few years this clever new form of advertising has gained a reputation for being highly targeted and highly cost effective... after all what other form of advertising do you pay for only after your customers have contacted you? ... read the full article

Search engine optimisation (SEO) & Search engine marketing (SEM)

 

• What is Search Engine Optimisation - A beginners guide part 1, 2 & 3 - Search Engine Optimisation or SEO as it is often shortened to is the process of preparing a website so that it scores well with the search engines and thus appears high up in the search engine results. But what do you need to do to win the search engine optimisation game? ... read more
• Search Engine Optimisation & Domain Names - Why choosing a good domain name can be beneficial to your SEO campaign.
• Search Engine Optimisation & Description Tags - When building your website use this powerfull meta tag to tell the search engines all about your website.
• Search Engine Optimisation & Keyword Tags - Should you use this meta taag? Some people say yes some people say no... I'll tell you what to do.
• Search Engine Optimisation & Image Alt Tags - Why you should never leave this tag empty... for both good SEO and for good accessability too.
• Search Engine Optimisation & Organising Files & Folders - Many web developers don't give this subject enough focus. Pay attention good file and folder order will help you keep control and give you better SEO.
• Search Engine Optimisation & Heading Tags - When you are building your web page content make sure that you tell the search engines which are your most important keywords on the page. Use the H tag we show you how.
• Search Engine Optimisation & Title Tags - The most important tag on your page. Title tags don't just tell the search engines what the page is about but what keywords to focus on. If you Don't work the title tag well... you'll never harness good SEO.
• Search Engine Optimisation & Web Navigation - Make sure that both your human visitors and the search engines can find their way around the wesite.
• Search Engine Optmisation & Web Page Content - Writing great content will keep your human visitors happy but getting the balance right will also make sure that you maximise your websites SEO.
• Search Engine Optmisation & Web Architecture - Make sure that you build your website so that all the search engines can find their way through your web pages and index them for great SEO results. Find out why bad architecture will harm your search engine placement.
• Search Engine Optimisation & Choosing Keywords - The most important bit of any website... find the keywords that will bring you in the business.
• Search Engine Optimisation & Using Keyword Tools - Make discovering great keywords easier and faster. Find the best keywords that will help you grow your business fast.

 

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Shopping baskets, buttons & carts - Online merchant tools

 

Transactions online - Taking money for goods & services.

 

Usability - Developing websites that visitors find easy & fun to use

 

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Videos on websites - Putting clips & movies on your website

 

Website building - How to plan and build great websites

 

Writing for websites & web pages - Creating great website content

 

• How articles build trust with your buyers - Part 1 - Long, long ago in a far off land website visitors would believe everything they read on the internet... but those days are long gone and in the age of 'Spam' & 'Scams' the new internet savvy surfer needs more than a nice picture and some well chosen keywords to be convinced that your website is one that they can trust. Find out how you can build trust with your website visitors that make them want to buy from you again and again...read more
• How articles build trust with your buyers - Part 2
• How to write articles to generate high quality 'back links' - We all know how valuable good quality links back to your website are. Not just to boost your Search Engine Ranking... though that's important. But also as a great source of incoming visitors to your website. Find out how you can write articles that other websites want to post on their pages and link back to yours.... read more
• How to write headlines - Headline writing that gets your article read- part 1 - A great headline can make or break the rest of the web page. Learn the techniques to writing attention grabbing headlines, whoever your web page readers are... your customers, your competitors or those all important search engine robots ... read more
• How to write headlines - Headline writing that gets your article read - part 2 - Learn more about how great headlines compel your website visitors to read on whether it's the heading on the page, the teaser before the 'click here' or the line that appears on googles search results ... read more
• How to write good website content that keeps your visitors reading - part 1 - The most important part of any website is the content on the page. It doesn't matter how pretty the colour scheme, how clever the heading or how snazzy the visuals, if there is no valuable content for those human or robot visitors to read then you may have lots of traffic but your bounce rate will be sky high ... read more
• How to write good website content that keeps your visitors reading - part 2

 

 

Article copyright Brian Cotsen - www.simplewebsitemarketing.com 2007

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