Website Optimisation Services - Usability & Performance

Having worked hard to develop your website's visibility both in the search engines and to your customers, you're getting a steady stream of targeted traffic to your website.

Great!

But what do they do once they land on your website?

Do you identify with one of the issues below?

 

How frustrating is it to know that you are getting lots of visits to your website, your search engine optimisation and marketing is working, but you still can't see improvements in your long term goals:

• Increased sales.
• Increased telephone/ email enquiries.
• Increased sign up to your newsletters, blogs or free course.

Sounds like you need to take a look at how well your website pages are built to convert your visitors from 'browsers' to 'action takers'!

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We Can Help

At Simple Website Marketing we know that the work doesn't stop with the visitor landing on your website.

Unless they take the action that you want them to take, then the whole process is meaningless from a business point of view.

If you identified with one of the 3 issue above then you need to take a long hard look at your website and find out why it's not performing the way you want it to.

 

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Website Optimisation - Usability & Performance Analysis Report.

Our service start here.

We need to understand:

• The reason that you have a website.
• What you want it to achieve.
• Who your target market are.
• What you think they are looking for.

Too often website changes are made using guess work.

This simply won't do.

You need to know how your potential market use a website.

Simple Website Marketing will set up Google Analytics (free website analysis tracking software) and start to obtain meaningful data to start to see how your website visitors use your website.

By looking at:

• Where they come from - both regionally and how they found your website.
• What keywords they used to find your website.
• What landing page they arrived at.
• What page they left your website.
• What they did while they were on your website.
• How long they spent on your website.
• The conversion rate i.e. how often visitors carried out the action you desired them to during their visit.
• How often visitors return to your website.

We can begin to build up a picture of not only who your current visitors are, but also what they do during their visit.

Simple Website Marketing also use site diagnosis that looks at:

• Site navigation.
• Conversion tactics - Call to actions on each page.
• Clarity of purpose of each page.
• Stickiness of each page & your site as a whole.
• Your conversion funnel - the path between the visitor landing on your website and the page where the action is taken e.g. landing page to shopping cart checkout, landing page to newsletter sign up, landing page to feedback form.

With both the user analysis information, gained using Google Analytics and our own evaluation of your website, we can prepare a report that will be the bases for your website performance optimisation.

Our report is like a recipe, follow it and begin to improve your website performance.

We will explain how to test changes, alternatives and new designs using simple methods, to give you the evidence on which to change your website and improve your website's performance, no guess work involved!

Cost of service:

Our initial reports start from £500 (paid in advance). Please call or email us to discuss your specific website for a quote.

Ready to optimise your website's performance?

Contact us now using the on-screen form or call to have a chat 07941 22 75 96

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