Search Engine Optimisation Services or Hope For The Best?
Your website's been up and running now for ages but you never see it when you search online.
Appearing on the first page of Google and the other search engines is not down to luck.
It's the result of a carefully planned and executed Search Engine Optimisation campaign.
Isn't it time your website started to pop to the top of the search engines?
Quick Jump Menu - To more details about the search engine optimisation services
- Search Engine Optimisation - Consultation & Evaluation Report
- Search Engine Optimisation - Implementation of Report
- Search Engine Optimisation - One-to-one Training
There are two possible routes to appearing on the search engine results page:
No two businesses will have exactly the same issues.
No two businesses will have exactly the same needs.
That's why Simple Website Marketing offers you a number of services to manage your 'Search Engine Optimisation' campaign.
The purpose of our Search Engine Optimisation/ SEO services are to help you improve your website's ranking or position in the search engine results for your chosen keywords or key phrases - those words that your customers use to find what they are looking for.
1. Search Engine Optimisation - Consultation & Evaluation Report
All of our services start here.
After all like finding your way in an unknown land, you need to know where you are and where you want to be in order to plan your route successfully.
We look at what your business objective is, why you have a website and what you want it to achieve and most importantly what market you wish to reach and what they are looking for.
The consultation and evaluation report covers:
- Keyword and Keyword phrase evaluation both for the website as a whole and for individual pages.
- How the website has been built - Evaluation of the appropriateness of the technology behind the website structure.
- Navigation around the website - The sites 'internal' link structure and ease of navigation.
- Website hosting and site submission to search engines.
- Website structure - Both how a user moves through to find what they need & how the files and folders are organised and named.
- Correct use of effective tags - For search engine identification.
- Using Specific (X)HTML tags like the 'H' or 'EM' tags.
- Evaluation of inbound links, both quantity and quality.
- Looking to see if there is a need to update the layout, say from tables to layers, and use cascading style sheets (CSS) to control the look and speed up the website.
- Increase the 'readability' of the website by search engines by removing the 'non' content coding to external style sheets.
- Implementation of correct 'alt' tags for both SEO and good usability by all.
- Consideration of the need for a 'Site Map' and uploading a site map to search engines for periodic analysis.
SEO Report:
We work closely with you to prepare a specific report that concentrates on your business and it's needs. The report will prioritise those areas that require the most work but also the areas that, once improved, will generate the greatest improvements in your website's search engine ranking results.
The report will clearly outline the areas of issue and propose the steps needed to remedy them.
The report will also include proposals for ongoing work and future projects to help maintain and improve search engine ranking by further optimising your site for the search engines.
What is not included:
Essentially this report is a 'one off' exercise and does not include:
- Implementation of the report's recommendations.
- Ongoing support.
- Evaluation of the appropriateness of the website to the target market (this is covered by Simple Website Marketing's Improving Website Performance report).
Following the completion of the Search Engine Optimisation Consultation & Evaluation Report you have the following options
- Carry out the work yourself - Following the reports recommendations.
- Commission Simple Website Marketing to implement the changes and then hand the website back over to you so that you continue the maintenance and improvement of the website's search engine ranking.
- Employ Simple Website marketing to train you on how to implement the changes. Focusing on understanding 'what' you are aiming to achieve and 'how' you will go about achieving it.
2. Search Engine Optimistation - Implementation of Report
Great for getting things started quickly.
Following the search engine optimisation consultation and evaluation report, Simple Website Marketing can carry out the implementation of the proposals.
This will include:
- Prioritising the issues for importance and effectiveness over cost and time.
- Writing of title, description and keyword tags.
- Assigning 'alt' tags and other important descriptive tags.
- Re naming of files and folders.
- Improving navigation links within the site - re writing link text.
- Implementing the agreed changes - Structural, style and order.
- Managing the changes over an agreed period.
- Advise in the development of ongoing and future SEO campaigns to maintain and improve search engine rankings.
This will then give you the option of:
- You maintaining the site yourself.
- Simple Website Marketing maintaining the site on an ongoing monthly basis.
3. Search Engine Optimisation Training
Sometimes all you want is to be shown what to do & how to do it.
Then you can get on with it in your own time.
This is the purpose of the search engine optimisation training service.
Following the Search Engine Optimisation Consultation & Evaluation Report, Simple Website Marketing can sit with you, Side-by-Side and teach you the elements of Search Engine Optimisation.
There are no great secrets to the process just simple straight forward patterns that help to create websites that are highly visible to the search engines and highly relevant to both them and your customers/ visitors.
We will cover:
- What search engines are, how they work and what they look for in websites.
- How visitors look for websites.
- Ensuring that a website is submitted and listed by search engines and search directories.
- How to think like your potential market and use their language.
- How different website constructions effect their visibility to the search engines and how to alter them.
- File & folder naming and site management.
- Title tags and other important meta tags - What they are and their purpose and importance.
Nothing Speaks Louder Than Someone Else's Success
Take a moment to do a quick test, after all if we can show you what it meant to one of our clients then you can see what it will mean to you.
Case Study - Online Interior Design
We recently worked with 'the property coach' a website set up to offer 'home staging' and 'interior design advice'.
With no 'bricks & mortar' outlet, the website needed to have a good search engine presence.
We discussed the market that 'the property coach' wanted to attract and what words their intended customers they would likely use to search for them:
'Interior Design Advice', 'Home Staging Advice', 'Affordable Interior Design Ideas', 'Home Staging Courses', 'Home Staging Advice'
Use the search box below and see where 'the property coach' comes in the rankings ... remember that you are using a real 'google' search box. The results that you see are current not a manipulation of the past.
Cost of Services
Because no two websites are the same it is not possible to give absolute costs.
I work on an hourly basis but will quote for larger or more complicated projects.
Would you like to find your website on the first page of google and the other search engines?
Contact us now using the on-screen form or call to have a chat 07941 22 75 96
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