Pay-Per-Click (PPC) Marketing Services - 'Paying to Play'
Is the traffic to your website more of a dribble than a thundering highway?
Many internet businesses need to guarantee that they will appear high in the search results.
If waiting for the search engines to list you 'naturally' just isn't an option...
There's Pay-Per-Click (PCC) Marketing .
Quick Jump Menu - To more details about the Pay-Per-Click Marketing services
- Pay-Per-Click Marketing - Campaign Creator Service
- Pay-Per-Click Marketing - One-to-One Training Services
Pay-Per-Click/ PPC marketing is one of the most effective ways of driving large numbers of targeted, motivated and focused visitors or traffic to a website.
Not only targeted but highly cost effective because, unlike any other form of advertising on or off screen, you only pay once you have attracted your audience... that's targeted!
Read more about 'What is Pay-Per-Click/ PPC marketing' in the beginners guide section.
However get your PPC marketing campaign wrong and you could find it a very costly and ineffective drain on your time and budget.
Simple Website Marketing will help you to understand the Pay-Per-Click/ PPC services offered by Google, Yahoo, MSN & other pay-per-click marketing services and build and control your own effective PPC campaign that generates great returns on your investment of both time and money.
1. Pay-Per-Click Marketing - Campaign Creator Service
Simple website marketing will meet and discuss your pay-per-click marketing campaign. Then we will work with you to create a successful and cost effective pay-per-click marketing campaign to reach your target audience and get them visiting your website.
As a general rule we like to meet our clients face-to-face and work along aside them during the campaign creating and developing period.
However it is certainly possible to work remotely if a face to face meeting is not possible.
How the service is organised:
- Initial 1-2 hour meeting to discuss your marketing objectives and for Simple Website Marketing to learn more about your business, your customers and your products & services.
This is a stand alone meeting that establishes whether pay-per-click is right for your sort of website and business.
Following this initial consultation if agreed then Simple Website Marketing will continue with:
- Keyword analysis - In depth analysis of the most effective keywords and keyword phrases for you to target & run a successful and effective pay-per-click marketing campaign. The analysis begins during the first meeting and continues between the first and second meeting.
- Evaluation of the current market and your online competitors - We take a look at who your competitors are and how they are using pay-per-click. We also assess whether there are any target keywords with little or no competition.
- Second 2 hour meeting to set up and structure the pay-per-click advertising campaign. - During this meeting we will cover how to set up and structure a campaign that can be easily managed. We will look briefly at how the initial set up can be controlled and agree targets such as:
- Geo targeting - the region that we want to advertise in e.g. a specific city or area, a specific country or countries or globally.
- Language targeting.
- Daily and monthly budgets.
- Time targeting - if you only want your adverts to show at specific times or on specific days.
We also cover ad writing and how to create ads that attract visitors to your website.
- A third 2 hour meeting is scheduled 2 weeks after the second. The 2 week period will give enough time to allow the campaign to settle and gain meaningful data to analyse. - This meeting focuses on analysing the advertising campaign and how to use the diagnostic 'analytics' tools provided by the pay-per-click service. - in between the 2nd and 3rd meeting Simple Website Marketing will monitor the ads on a daily basis to ensure that the campaign is running as agreed.
- A final 1 hour meeting is scheduled 2 weeks after the 3rd to hand over the campaign and discuss ongoing tactics - This meeting is also used to discuss how to further optimise the 'landing pages' for your pay-per-click ads so that you maximise the conversion of visitors to customers.
Cost of the services:
Initial meeting: £175 (paid in advance)
Campaign Creator Service: £630 (50% in advance 50% on completion)
Ready to get your website seen by your customers?
Contact us now using the on-screen form or call to have a chat 07941 22 75 96
2. Pay-Per-Click Marketing - One-to-One Training Service
At Simple Website Marketing we believe that, in the long run, all pay-per-click advertisers should manage their own campaign, however we recognise that some website owners need more help and guidance than others.
Simple Website Marketing offer a One-to-One training service that helps you to learn and understand the details of the Pay-Per-Click advertising campaign at your own speed.
How the service is organised:
- Initial 1-2 hour meeting to discuss your marketing objectives and for Simple Website Marketing to learn more about your business, your customers and your products & services.
This is a stand alone meeting that establishes whether pay-per-click is right for your sort of website and business.
The initial meeting, as above, will be followed by a side-by-side training session held on a weekly/ fortnightly or monthly basis.
These sessions will help you to take on board the information that you require to understand
- What Pay-Per-Click marketing is.
- How it can benefit your business.
- How to set your objectives & goals.
- How to define your target market.
- What Keywords/ Key Phrases are and why they are important.
- How to choose appropriate keywords for your campaign.
- How to write adverts that attract your market to them.
- How to manage the campaign - understanding the diagnostic tools.
- How to develop & refine your campaign to make it more cost effective.
We all learn at different speeds and respond to different styles of learning.
Simple Website Marketing work at your speed and adjust to your favoured way of learning.
Cost of the service:
Initial meeting: £175 (paid in advance)
One-to-One sessions: £100/ 2hour session (paid in advance)
Ready to get your website seen by your customers?
Contact us now using the on-screen form or call to have a chat 07941 22 75 96
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