Search Engine Optimisation - Getting to the top of the ranks.
by Brian Cotsen

This section is devoted to Search Engine Optimisation or SEO for short, a term used by many website specialist to describe the building and fine tuning of a website so that it:

• Appears higher up in the search engine results.
• Appears more often in relevant searches, by your customers.
• Is noticed by the search engines as being an important source of information on your subjects.

This is SEO information & advice section, for services see Consultation Services

 

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Why do you need to take an interest?

If you want to make the most from your website:

• Increasing the number of interested visitors to your website.
• Which will increase the exposure of your product, services or message.
• Which will increase the potential 'sales' or 'sign-ups'.
• Which could decrease your overall spend on marketing & time spent marketing.

Then spending some time understanding the basics of Search Engine Optimisation will pay dividends in the long run. A few hours spent here could reap rewards for years to come.

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Articles & advice that every website owner should consider:

• What is Search Engine Optimisation or SEO? - A beginners guide.
• Search Engine Optimisation & your website.
• Simple Website Marketing's 1 hour SEO 'tune-up'.
• What are 'Search Engines', 'Search Directories' and what's the difference?
• Search Engine Optimisation tools, services & books to help you to 'tune-up' a website yourself.

Articles & advice for those who want to learn more.

• Search Engine Optimisation - Important factors to consider.
• Search Engine Optimisation & the 'title' tag.
• Search Engine Optimisation & 'links' to, from & within your website.
• Search Engine Optimisation & 'keywords' or 'key phrases'.
• Search Engine Optimisation & 'layers', 'tables' & 'frames'.
• Search Engine Optimisation & CSS or cascading style sheets.
• What to look for when considering help with your Search Engine Optimisation.
• Further articles to help you understand Search Engine Optimisation.

 

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What's all the fuss about Search Engine Optimisation?

'Search Engine Optimisation', 'Search Engine Ranking', 'Search Engine Positioning' you must have heard one of these phrases over and over whilst searching the internet for help and advice on how to improve your website's performance... you haven't?

In days gone by... well only a matter of ten years or so ago, just building a website and putting it onto the world wide web (WWW) or at least submitting it to google, was almost enough to guarantee that your website would be found and chances are that your customers would find you too.

 

With over 200 million websites in existence,
you've got a lot of stiff competition!

 

Those days are long gone. Commerce has woken up to the fact that if you're not on the web with a website then you are behind the times.

Worse if you don't have a website then your customers will often dismiss you as unprofessional or just not a serious business.

Over the last 10 years there has been an internet explosion and the number of websites has grown from a few hundred thousand to over 200 million, according to Yahoo Questions 2007.

What ever the figure it means that the competition, for you to be seen by your potential customers, has become incredibly competitive.

So where does Search Engine Optimisation fit into all of this?

In essence Search Engine Optimisation is the building and fine tuning of a website, from the words you choose to the way your website is constructed and then the way you choose to tell the world about your website, so that when 'search engines' such as Google, Yahoo & MSN come to index your website in their directories, your website appears high up in the ranking.

Is this begriming to sound like gobbledygook? Well in the words of a very famous nun let's start at the very beginning .... it's a very good place to start!

Read more about the basics of what Search Engine Optimisation is and why it figures so highly in today's internet.

Want some help with your search engine optimisation? Take a look at our website consultation services or take a look at the reviews of search engine optimisation tools and books to help you optimise your own website.

Article copyright Brian Cotsen - www.simplewebsitemarketing.com 2007