Website Search Engine Optimisation - Using Good Title Tags
A Beginners Guide by Brian Cotsen

When optimising your site for the search engines the most important coding on your website is the 'Title Tag'.

The Title Tag is not seen by human visitors but it is the first important bit of information that the search engine spiders read as they land on your web sites pages.

The Title Tag not only tells them what the page is about but, if well chosen, will tell the spiders what search terms to look out for too.

Lets see how you can maximise your websites search engine optimisation using the pages most important tag, the Title Tag.

 

---

What is the Title Tag.

Lets take a look at this very web page's coding.

Click on the 'View' tab on your search engines top bar.

If you use Internet Explorer 7 you will be able to view the source code of the page, click the 'Page' tab as seen in the image as it appears below:

Then click 'View Source' from the drop down list.

If you use Firefox then you will find the 'View' tab will allow you to see the source code.

Then you will see a drop down list that offers several options. Click the 'Page Source' option.

Whichever you use you will find that a new screen opens revealing the source code of the page.

This source code is like the DNA of the web page. It is the source code that allows the page to be seen as it is when viewed normally on the internet.

Looking closely to the top of the page you will see the following.

You will notice that the highlighted area is surrounded by a set of bracketed words.

<title> </title>

These 2 bracketed words are known as the 'Title Tag'.

Any words found between these 2 will be the 'Title Tag' of the web page.

What should you put into the Title Tag?

Your title should include your keywords or key phrases that describe your site, or more specifically the subject of your web page.

When people are viewing a list of search results, they typically will scan down the list. Make sure your title tells them what your page, is about.

Should I include my company name?

For the title tag, your key phrases are more important than your company name, unless your company name is a well known brand.

If using my keyword once is good should I use it over and again?

No.

Repeating keywords and key phrases over and over is likely to be penalized by the search engines as they will view this action as a form of spamming.

There is much to understand about Title Tags and I urge anyone who wishes to build well optimised websites to read and understand everything you can about Title Tags.

To learn more about the Title Tag I thoroughly recommend that you look at the following page www.seologic.com/faq/title-tags

Pay attention to your Title Tags and be sure to use this most valuable and powerful factor in SEO.

Next lets take a look at another important factor in SEO the 'Description Tag'

prev< 1, 2, 4, 5, 6, 7, 8, 9, 10, 11 >next

top