Adwords & Pay Per Click Advertising Advice Books Reviews

Whether you're marketing your website or running an affiliate business you will have realised that you need to harness the power of Adwords & other Pay-Per-Click advertising services in order to maximise your website's potential.

It is disarmingly easy to set up and start your own Pay-Per-Click advertising campaign, Google openly state that it can be done in under 15 minutes.

This is true, however...

Beginning a campaign is not the same as running a successful campaign.

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I have worked with many many businesses, both big and small who have complained of having their fingers and their wallets badly burned as a result of not understanding this most powerful of advertising mechanisms.

A quick Google search on the internet for 'Adwords Advice Books', 'Pay-Per-Click Advertising Courses' or 'How to Improve Your Google Adwords Campaign' will return hundreds of results.

Many of these so called 'Expert Advice Guides' are not worth the electronic paper they are written on because they are out of date or based on get rich quick schemes that only serve to make the writer and not the reader richer.

How do you know who to trust?

I've read and used a fair few guides in my time and I give you my honest opinion in my reviews of the best Adwords Advice Books & Courses.

What makes these guys stand out as worthy of taking note of is that they look to develop your understanding of the foundations of strong advertising & marketing campaigns and then apply them to Adwords, Yahoo, Miva and more.

Many of the Adwords Advice Books & Courses that I review offer regular updates to take into account the fact that Google and the other big Pay-Per-Click players move the goal posts on a constant basis.

If you are planning on making Adwords or other Pay-Per-Click advertising part of your business model, you can't afford to not read one of the Adwords Advice Books that I review.

You may think that at $50 or even $150 the price of these guides or courses is a little steep but compare that with setting up a campaign that burns that amount or more in a day!

Believe me I've heard about this sort of spend too many times from clients who, before they came to me for advice, set up a campaign, hoping it would work... then realising it didn't!

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Simple Website Marketing Favourites

1. Super Affiliate Handbook - Getting started with selling on your website. Great section on how to choose keywords and how to write compelling adverts that get clicked.

3. Adsense Videos - Adsense is the younger brother of Adwords. It's the flip side of the coin that gets you 'Monetizing' your website and get it paying for itself within 5 minutes of putting PPC adverts on your site.

4. Adwords Anywhere - OK so you can see your adverts appear on Google in YOUR country, but where does your advert appear in Google in other countries? Adwords Anywhere lets you see, in real time, not only where YOUR advert appears but what your competitors in that country are doing.... and all for just $5.00. If you're a global player you can't afford not to know about this tool.

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Adwords Miracle

Read the rest of my review of Adwords Miracle by Chris

The Definitive Guide to Google Adwords