Pay Per Click Advertising & Adwords

If you need to show up quickly in the search engines and can't wait for your website to rise to the top of the search results naturally, via search engine optimisation, then your option may be to 'pay to play' using pay-per-click marketing.

 

 

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Pay-Per-Click or Contextual advertising could well be the answer

You've no doubt seen the little box ads, often on the right hand side of the search engines results and often on other websites as well. Pay-per-click advertising is an effective and targeted form of online advertising that allows you to control the costs of your advertising by only paying when your interested visitors actually click through to your website.

So What Is Pay-Per-Click Advertising?

At it's simplest PPC is a three line ad, similar to the one on the left, that appears on pages with the search results. The ads are shown when keywords, or search terms that are entered into the 'search box' by users of the search engines, trigger your ad to show.

Advertisers 'bid' on keywords and link them to specific ads that will show as a result of the keywords being used in the 'search box'.

Simple Yet Highly Targeted

Pay-Per-Click's seemingly simple system has an amazing array of tweaks and twiddles to help the advertiser target 'exactly' the type of customer they wish to market to.

Unlike print or billboard advertising, which is untargeted & doesn't appeal to 90% of the passing audience, Pay-per-click has the ability of only being seen by the target market, people who are highly interested in what you are advertising, making it highly affective when used at it's best.

An Example Of Using Pay-Per-Click

Let's say that you're selling 'Treadmills' and you only want to appear to anyone looking to buy a treadmill.

With Pay-per-click advertising you ensure that the only time that your advert, selling treadmills, appears is when the actual word 'Treadmill' is used by those searching the internet for 'treadmills' - not rowing machines or exercise bikes.

Instant High Quality Traffic

Further more, unlike magazines, billboards, flyers, TV or radio, you only pay when a visitor clicks on your advert, making it highly targeted and highly affordable advertising.

Unique Advertising Format

No other advertising format has ever been so efficient at targeting customers & controlling your advertising costs.

Level Playing Fields For All Businesses

Unlike the expenses involved in traditional print advertising and those of TV or Radio adverts, Pay-per-click allows businesses of all sizes and with the most limited budgets to reach a world wide audience and win the custom of buyers over their bigger competitors.

High Returns On Investment

A further huge advantage of pay-per-click advertising over traditional advertising is that once the visitor 'clicks' the advert they will be taken to the exact page of a website that is designed to convert a visitor into a buyer - Highly Effective Targeting.

If the visitor has reached the point, in the buying cycle, of wishing to make a purchase then, if you show them what they are looking for, they are very likely to take out their wallets and click the 'buy now' button.

If you have built well crafted pages then your conversion from visitors to customers can be unbelievably high.

For The Beginner & The Advanced User

Unlike many services and tools on the internet, pay-per-click is easy to get started with.

Google advertise that you can have a campaign up and running in less that 15 minutes.

This is indeed true, however having an active campaign and having an effective campaign are two different things.

Running a pay-per-click campaign takes some knowledge and understanding.

Simple Website Marketing Helps You Win At Pay-Per-Click

Using our knowledge and skill Simple Website Marketing can offer you the service of setting up and testing your pay-per-click campaign.

Once set up, like any form of advertising, you will need to monitor the campaigns performance.

Simple Website Marketing will help you to understand the diagnostic tools that Google, Yahoo and other pay-per-click services offer you when you sign up to their services.

Take a look at our Pay-Per-Click Campaign Set-up service & Ongoing Pay-Per-Click Management service